Sadaf Masaeli (Sadaf Beauty)

Beauty • Lifestyle • Travel Creator & Makeup Artist

Sadaf Masaeli, professionally known as Sadaf Beauty, is an Iranian-American beauty, lifestyle, and travel creator and makeup artist. She is best known for her Farsi-language beauty content, makeup tutorials, product reviews, lifestyle content, and travel experiences.

Sadaf began creating beauty content with the goal of bringing high-quality, informative, and relatable beauty content to Persian-speaking audiences. Through Sadaf Beauty, she has since built a global community of millions of followers across social media, both in the United States and internationally.

Her content spans beauty, makeup, skincare, lifestyle, and travel, with a focus on honest product reviews, tutorials, new beauty launches, personal experiences, and recommendations. Over the years, Sadaf has also collaborated with many leading international beauty and lifestyle brands.

Alongside her main beauty platform, Sadaf Beauty, she shares more of her everyday life, travel, and personal experiences through Sadaf Beauty Diary.

Official Channels

Instagram: @sadaf_beauty
Instagram — Lifestyle & Travel: @sadaf_beauty_diary
YouTube: Sadaf Beauty

TikTok: @sadaf_beauty_diary

Media Coverage & Recognition

Vogue France (2019) — Featured Sadaf Beauty in its report on the world’s most influential beauty creators, based on Launchmetrics data.

Harper’s Bazaar Arabia (2019) — Covered Sadaf Beauty’s appearance and makeup masterclass at Beautycon Los Angeles.

About Her (2019) — Featured Sadaf Beauty in an article about beauty influencers.

American Influencer Awards (2021) — Named Sadaf among the finalists for International Makeup Artist of the Year.

Iowa Journal of Communication (2024) — Published an academic study examining Sadaf Beauty’s relationship with her social media audience.